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Background: The digital transformation imperative has accelerated organisational change, compelling micro-, small- and medium-enterprises (MSMEs) to rapidly integrate digital marketing with e-commerce and supply chain operations. Aim: This study investigated how the integration of digital marketing strategies with e-co...
supply chain operationscustomer experiencediffusion of innovation theorydigital marketing strategies
The rapid growth of digital technology and internet accessibility has significantly transformed marketing practices across the world. Businesses are increasingly adopting digital marketing strategies to promote products and services and to communicate with consumers more effectively. Digital marketing refers to the use...
I Kade Tirtha Yoga Dwyanthara · Komang Agus Rudi Indra Laksmana · I Dewa Nyoman Usadha · I Ketut Merta
Objective: This study investigates the influence of Corporate Social Responsibility (CSR) marketing adoption innovations—comprising Digital Marketing Training Innovation, Marketing Mentoring Innovation, and SME Brand Awareness—on the Online Sales Performance of Micro, Small, and Medium Enterprises (MSMEs) at Rumah BUMN...
Trian Hermawan · Anggalia Wibasuri · Nitami Sugiyati · Aep Saefulah · y 2 más
This study examines how digital media and technology transform Starbucks’ marketing mix in international markets. Using a qualitative single-case study and document analysis, this article draws on Starbucks’ annual report, investor releases, official corporate documents, and academic literature on digital marketing, di...
The economic development of creative industries is an important aspect as a potentially good force for the national economy for the future. However, the creative industry in Tasikmalaya lacks product innovation, still maintaining the authenticity of its products by 67%, products that are easily replicated by 83%. Utili...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This statistical summary report presents social media impact data for a simulated quarterly report (March 1st to May 31st). Usually quarters run from January to December, but for the purposes of generating a template quarterly report for digital marketing purposes, this report will rely on information from the last thr...
Marketing is an activity that spearheads a business, without a proper marketing strategy, a business will find it difficult to get good sales. In the industrial era 4.0, competition between businesses is getting tighter, this underlies the need for a digital marketing transformation to increase the level of competition...
In recent decades, changes in information and communication technology have revolutionised various sectors, including the business sector. One of the most obvious impacts is the emergence of digital marketing as an alternative to traditional marketing (Rafli, 2022). Traditional marketing, such as print advertising, tel...
Background and Aim: The Nong Hin Housewives Group has been instrumental in cultivating and marketing Jasmine rice, a product renowned for its quality. However, the group faces challenges in adopting modern marketing strategies, particularly in the digital realm. This study aims to analyze the current marketing practice...
Rina Kurniawati · Muhammad Fahmi Al-Nazhar · Abdullah Ramdani · Deri Alan Kurniawan · y 2 más
Micro, Small and Medium Enterprises (MSMEs) in Garut Regency increase 6% annually. This increase proves that more and more MSMEs can innovate and compete among MSMEs. There are many MSME sectors, such as industrial to culinary UMKM. Along with the rapid development of technology, everyone must put it to good use. The e...
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