Buscador de Tesis y publicaciones académicas

Digital Social Media Marketing and Online Consumer Purchasing Behavior in Cambodia

Carlos JR, Perez

This study examines the influence of digital social media marketing on online consumer purchasing behavior in Cambodia. It focuses on how social media platforms, including Facebook, TikTok, Instagram, YouTube, and WhatsApp Business, influence consumer awareness, engagement, trust, purchase intention, and actual online...

Research & Development of Digital Marketing and Innovation in Commercial Automotive Industry

Lashgari, Soraya · Abedi, Sadegh · Radfar, Reza · Iranban, Javad

Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation in the form of a dynamic system in automotive industry based on the 3 variables: empowerment o...

Flipbook: ePreneur Biz Content

Azyanee Luqman · Norsilawati Mohd Hassan · Roseliza Hamid · Intan Nurul'Ain Mohd Firdaus Kozako · y 2 más

Flipbook: ePreneur Biz Content is an innovative digital marketing resource designed to support entrepreneurs, particularly those transitioning from traditional to digital marketing strategies. This flipbook serves as a comprehensive guide, offering practical insights and actionable content tailored to the unique needs...

THE CONCEPTUAL MODEL OF DIGITAL BUSINESS DEVELOPMENT

Lidiya V. Rudakova

The article substantiates a conceptual model of digital business development, which provides a theoretical basis for understanding the impact of digital transformation of entrepreneurial structures, digital business and Internet marketing on each other. The scientific novelty of the article lies in the analysis of a nu...

DIGITAL MARKETING: CONSUMER BEHAVIOR

G. V. Butkovskaya · A. V. Statkus

Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment...

Digital marketing and virtual tourism to enhance destination accessibility.

K. Çınar · D. Weiss

The Influence of Brand Image, Brand Trust, and Digital Marketing on Consumer Purchase Decisions at Nibra’s House Kraksaan

Deva Ummu Azizah · Muh Hamzah

Purpose: This study aims to analyze the influence of brand image, brand trust, and digital marketing on consumer purchase decisions at Nibra's House Kraksaan. Research Method: This study employed a quantitative approach using primary data collected through questionnaires distributed to consumers of Nibra's House Kraksa...

The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

Wandy Gozali Santy Tan

The covid-19 pandemic is a new disease since it entered Indonesia in April 2022. Of course, it becomes a problem for business actors where people are reluctant to consume. Digital marketing and advertising is the solution. Digital marketing and advertising are marketing strategies that are generally used to promote goo...

Penerapan Digital Marketing Dan Influencer Endorsement Saat Pandemi Covid-19 Pada Agen Frozen Food (Studi Kasus Umkm Wins Food Kebab Padang)

Afifah Khairani

Dengan adanya perkembangan teknologi dalam dunia kewirausahaan dapat membantu pelaku usaha dalam memasarkan produknya dimanapun, kapanpun dan kepada siapapun melalui media internet sebagai penghubung yang dikenal dengan digital marketing. Selain itu, peluang besar lainnya dalam menjalankan usaha bisnis dengan menggunak...

7Ps of Service Marketing and Digital Media on Purchase Intention in Tourism

Leo Andri Yulius Caesar · Anisa Larasati · Vincent Vincent · Nadia Sarah Wulandari · y 1 más