Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
Abstract In an era where digital presence determines brand success, OPPO’s marketing evolution offers a case study on balancing analytics and engagement. This research explores how OPPO leverages digital tools—ranging from social media campaigns to AI-driven insights—to shape consumer perceptions and forecast demand. T...
The presence of digital technology is used as a sign of technological change in a more advanced direction, one of which is the existence of the internet. The existence of the internet provides an opportunity for MSMEs to promote their products easily and efficiently. This promotion can be carried out using digital mark...
Dr. Mili Dutta, Dr. Pallavi Mittal, Dr. Pinaki Mandal, Bhavana Koduri, Dr. Shashvat Priyam Khare, Kota Lakshmi Veda Manas
This study examines the impact of digital marketing strategies on consumer engagement and conversion outcomes from an organizational perspective using a large-scale secondary dataset comprising over 200,000 campaign-level observations. Grounded in data-driven marketing and the Stimulus–Organism–Response (S– O–R) framew...
Maryness Patrick · William Msilu Paulo · Antonius Sumarwan
This study intends to understand how digital technology in particular digital marketing and e-commerce enhance hotel experience. There are few studies discussing how these aspects of technology enhances hotel experience through adoption of the sensory elements of experiential marketing. This is a qualitative study cond...
Geconomics and businesssocial sciencesGeography. Anthropology. Recreation
This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovi...
This project-based thesis investigates digital marketing strategies to be utilized by the commissioning company Law Firm Lukkarinen to enhance digital presence, increase sales, expand customer base, as well as support existing customer relationships. The research begins with an overview of the company and the legal ser...
social mediaeconomics and businesssocial sciencesmarketing
Gachibowli has rapidly transformed into one of Hyderabad’s most active technology and business hubs. With hundreds of IT firms, startups, and enterprise level companies operating in the region, the need for advanced online marketing support has grown tremendously. Today, every business whether it’s a small local store...
null Dr. Rajeev Kumar Indoria · null Sushant Rajput · null Shilpi Dubey · null Dr. Akanksha Mehta · y 2 más
This study examines the impact of digital consumer engagement, human resource innovation and sustainable marketing practices on the performance of the organization and customer loyalty in emerging business markets. In today's fierce business world, companies are becoming more reliant on digital platforms, creative empl...
The location of SD Muhammadiyah Kalangan is located in Baturetno Banguntapan Village, Bantul, located within the village and not located on the edge of the highway, so that the location is less strategic to get the attention of the community. Promotion of new student admissions at SD Muhammadiyah Kalangan every year is...
This study aimed to evaluate the impact of artificial intelligence on digital marketing and consumer behavior in Saudi Arabia, by exploring how technologies such as big data analytics and chatbots can be used to improve marketing strategies and increase customer satisfaction. The study was conducted on 100 Saudi compan...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
