Buscador de Tesis y publicaciones académicas

Mediating Influence of Digital marketing on Consumer Behaviour: With Specific to Consumers of Skin care Products in Unnao region

Ms. Nighat Parween

This study investigates two core questions: (1) how emotional appeal differs between traditional marketing and digital marketing; and (2) whether digital marketing’s mediating influence on consumer behaviour is stronger in certain age groups and product categories. Using a descriptive quantitative approach, data were c...

Parhaat digitaalisen markkinoinnin keinot aloittavalle yritykselle – case ProKortti

Viinikainen, Pia · Törnroos, Hanna

Opinnäytetyö käsittelee digitaalista markkinointia, jossa on perehdytty yleisimpiin digitaalisen markkinoinnin keinoihin, tapoihin ja kanaviin. Työ toteutettiin yhteistyössä painoalan tuotteita tarjoavan ProKortin kanssa ja yrityksen oli tarkoitus keskittää markkinointi lähes täysin digitaaliselle puolelle, j...

SUNʼIY INTELLEKT VA ANALITIK PLATFORMALAR YORDAMIDA RAQAMLI MARKETING SAMARADORLIGINI OSHIRISH YOʻLLARI.

null Amonov Mirzohid Tuymuratovich

The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study highlights the advantages of using A I technologies and Big Data analytical platforms in data -drive...

Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines

Jason Barnard · Matt Artz

The evolution of search engines necessitates a shift in digital marketing for companies, products, services and personal brands towards optimising for artificial intelligence and knowledge algorithms. This paper investigates the significance of search, assistive and answer engines in the future of digital marketing, an...

Navigating New Marketing Technologies, Channels and Metrics

Cvitanović, Petra Leonora

The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them. Modern technologies in all industries are drastically changing human lifestyle, interactions and expectations from the...

PLAN DE EMPRESA: E-COMMERCE, MARKETING DIGITAL Y AUTOMATIZACION PARA EL TURISMO INTELIGENTE

Lopez Velez, David

Se trata de un plan de empresa de una agenicia de marketing digital enfocada al sector turistico y en el documento se explica la viabilidad del mismo .

The Role of Digital Marketing in the Future of Food Tourism

Andrea Wintergerst

The Evolution of marketing in the digital era: current trends and challenges

López Morejón, Erika Monserrath · Rivera Costales, José Alberto · Jácome Ortega, Mariella Johanna

La evolución del marketing digital en América Latina, especialmente en Ecuador, ha pasado por una transición de publicidad tradicional a digital con un incremento en la inversión en publicidad digital y comercio electrónico. El presente estudio está enfocado en el sector norte de Ambato y tiene como objetivo plantear e...

ATRIBUIÇÃO DE MARKETING: OBSTÁCULOS E DESAFIOS NA MENSURAÇÃO DE RESULTADO NO MARKETING DIGITAL

FELIPE LEMOS PUPE

A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR - DIGITAL MARKETING SECTOR, CHENNAI.

Ms. K. Thrisha · Dr. K. Kokila