Buscador de Tesis y publicaciones académicas

Mengenal Digital Marketing: Strategi Menarik Generasi Z

Angela, Mona · Yulianti, Anis Kharimah · Ebifirania, Salsadilla Fenzelina · Rahayu, Silvi Putri

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan lebih lanjut mengenai penggunaan digital marketing dan menciptakan ide peluang usaha yang bisa dijalani oleh siswa siswi SMA PGRI Rumpin agar mereka bisa memaksimalkan penggunaan media digital dengan baik serta mengisi waktu luang dengan m...

Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) Responding to it?

Shad Ahmad Khan · Hesham Magd · Ujjal Bhuyan · Henry Jonathan · y 1 más

Social Media Transparency: How Digital Marketing Shapes Strategic Decisions

Firas Tayseer Mohammad Ayasrah · Khaleel Alarabi · Ibtehal Mahmoud Aburezeq · Ahmad Y. A. Bani Ahmad · y 1 más

Digital marketing: user orientation in the universities of Barranquilla

Ana Cecilia Chumaceiro Hernández · Lina Navarrete Santiago · Marilú Tibisay Acurero Luzardo · Ronald Ordoñez Lopez · y 1 más

Consumer Attitudes Regarding Strategies in Digital Marketing

Jorge Figueiredo · António Cardoso · Margarida Pocinho · Isabel Oliveira

Analyzing the Impact of Social Media Influencers on Consumer Behavior: A Comprehensive Literature Review

Autoría no especificada

In the digital era, companies rely on a strong digital presence to shape their reputation and engage consumers effectively. This study explores the impact of influencers on consumer behavior within the realm of digital marketing. The study employs a comprehensive literature review approach to delve into the dynamic int...

Impact of Artificial Intelligence and Data Analytics on Modern Digital Marketing Strategies: An Empirical Study

Dr. Om Prakash · Saurabh Suman

This empirical study investigates the impact of Artificial Intelligence (AI) and Data Analytics on modern digital marketing strategies. Drawing upon a robust mixed-methods research design, this study combines quantitative survey data collected from 847 digital marketing professionals across 14 countries with qualitativ...

Digital food marketing to children: Exploitation, surveillance and rights violations

Tatlow-Golden, Mimi · Garde, Amandine

Unhealthy food marketing has long been identified as a systems factor with negative health effects on children. The data-driven, personal data extraction and behavioural design practices of 21st century media advertising in digital technology systems mean that food marketing now sits at the intersection of multiple har...

When viral marketing becomes a cyber risk: Governance and control challenges in digital marketing campaigns

Nabaraj Bhowmik · Nabadeepa Bhowmik · Dipangshu Dev Chowdhury

Environmental Impact on Digital Marketing Changes: Green Marketing

Kamala Hashimova