Buscador de Tesis y publicaciones académicas

Impact Of Digital Marketing on Booking Preference of Consumer in Choosing Travel Destination

Sonali Kulkarni · Shweta Rajesh Dhaybar · Dnyaneshwar Sanjay Darade · Samruddhi Chandresh Gandhi

This paper investigates how digital marketing shapes tourist decision-making and booking preferences in the selection of travel destinations. Using a quantitative, survey-based approach with 107 respondents and Chi-square hypothesis testing, the study evaluates three key digital marketing factors: online search behavio...

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Belma Rizvanović · Aneesh Zutshi · Antonio Grilo · Tahereh Nodehi

Redes Sociales y Promoción de Contenido Audiovisual: Estrategias de Marketing Digital de Netflix en España: [Social Networks and Promotion of Audiovisual Content: Netflix’s Digital Marketing Strategies in Spain]

Carmen Cristofol Rodriguez · Francisco Javier Cristòfol · María Aguilar Moriel

Bibliometric behavior of artificial intelligence and digital marketing sustainability

Mauricio Junior Santamaria Ruiz · Carlos Emanuel Jiménez Calderón · Andrés Ricardo Osorio Venecia · Anuar Alvarez Santodomingo · y 1 más

Business model based on the synergistic drive of flexible supply chain and digital marketing

Banban Mao · Hua Tian

Articles Dataset related to AI and Digital Marketing

Ziakis, Christos · Vlachopoulou, Maro

Articles Dataset extracted from Scopus Database related to AI and Digital Marketing (Timeframe 2015-July 2023) for bibliometric analysis.

The role of entrepreneurial marketing and digital transformation on women’s entrepreneurial intentions in Kosovo

Arta Istrefi · Jusuf Zeqiri · Vjollca Visoka Hasani · Marcos Komodromos

PENGARUH PEMASARAN DIGITAL DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PADA PELANGGAN USIA MUDA

Indrajit Wicaksana

Pemasaran digital saat ini berperan penting dalam memperkenalkan sebuah produk dan menjangkau pelanggan secara langsung. Teknik pemasaran digital berpotensi besar dalam meningkatkan preferensi pelanggan dalam membeli suatu produk, terutama di kalangan anak muda yang cenderung mudah beradaptasi dengan produk digital. Pe...

Application of Digital Marketing and its Impact on Marketing Behavior in the Industrial Sectors

Abhiraj Malhotra

MARKETING DIGITAL EM MICROS E PEQUENAS EMPRESAS

Thiago Coelho Scherrer de Souza · Sara Dousseau Arantes