Buscador de Tesis y publicaciones académicas

Digital Marketing Strategies for Fashion and Luxury Brands

Autoría no especificada

Marketing Analytics and Market Insights

Autoría no especificada

Marketing analytics enshrine the organized approach to acquiring, processing, and interpreting marketing data from marketing campaigns in the pursuit of strategy improvement and marketing optimization. This analytical discipline is not limited to simple data gathering but also involves complex tools and techniques for...

Digital marketing and web transcreation Advertising and localization of the Palestinian kūfīyyah in English and Spanish

Kaouthar BEKRI

This study aims to highlight transcreation or creative translation in digital marketing and address the cultural parameters for the transmission of the same advertising message to the target text, promoted on web pages. These digital pages, whether bilingual or multilingual , have demonstrated the need to involve the s...

Web of Wonders

Bassam Samir Al-Romeedy

This chapter investigates sustainable digital marketing strategies tailored for African tourism destinations, with a focus on promoting unforgettable experiences while preserving the natural and cultural heritage of these destinations. It also highlights the importance of aligning digital marketing efforts with sustain...

Pengaruh Digital Marketing, Media Sosial, dan Penggunaan QRIS terhadap Kenaikan Omzet UMKM: Studi Kasus UMKM di Kecamatan Boyolali

Alexandra Ratu Maharani Bere · Susilaningtyas Budiana Kurniawati · Supartini Supartini

This study examines the effect of digital marketing, social media, and the use of QRIS on the increase in MSME turnover in Boyolali District. MSMEs play a strategic role in the Indonesian economy, yet many still face limitations in marketing reach and transaction efficiency. This research uses a quantitative approach w...

Pemberdayaan UMKM Bawang Goreng melalui Modernisasi Produksi, Penguatan Branding, dan Ekspansi Pemasaran Digital

Bagus Cahyo Shah Adhi Pradana · Hikmah Husniyah Farhanindya · I Dewa Ketut Raka Ardiana

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economic development, particularly in the food processing sector. However, many still face challenges in production efficiency, product branding, and digital marketing. This community service program aims to empower a fried shallot SME thro...

PELATIHAN DIGITAL MARKETING UNTUK MEMBERDAYAKAN UMKM DI DESA JIPANG

Hilmy Aliriad · Mohammad Tsaqibul Fikri · Ifa Khoiria Ningrum · M Choirul Sandi · y 1 más

Pengabdian kepada masyarakat dilaksanakan untuk merespons tantangan digitalisasi yang dihadapi oleh UMKM di Desa Jipang, yang memerlukan peningkatan kapasitas dalam memanfaatkan teknologi pemasaran digital. Tujuan kegiatan ini adalah memberikan pelatihan digital marketing guna memberdayakan UMKM agar mampu meningkatkan...

Strategi Pemasaran Digital Pada UMKM Bakso Haji Lili Karawang

null Benaya Mikhael Wijaya · null Uus Mohammad Darul Fadli

This research is motivated by the importance of digitization in marketing strategies to enhance the competitiveness of SMEs. Bakso Haji Lili Karawang, an SME adopting digital marketing, is the subject of this study. The aim of the research is to identify the effectiveness of digital marketing strategies implemented in...

Strategi Digital Marketing pada Pendidikan Sekolah Menengah Kejuruan (SMK)

Eka Haryati · Camelia Safitri2

The purpose of this study was to analyze the benefits of social media such as WhatsApp, Instagram, TikTok, and websites in increasing the number of students in Vocational High Schools (SMK). The method used was descriptive qualitative with 11 informants, including principals, teachers, and guardians. Data collection wa...

Factors Influencing Digital Marketing Adoption by Women Handicraft Entrepreneurs

Jare, Anuradha Hanamant · More, Dattatray

The handicraft sector represents a significant component of India's cultural heritage and economic landscape, with women entrepreneurs playing a crucial role in preserving traditional art forms while contributing to household incomes. Digital marketing has emerged as a transformative tool enabling these entrepreneurs t...