Buscador de Tesis y publicaciones académicas

Artículo 2017 Revisado por pares 19 citas

Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

Denny McCorkle · Janice Payan

As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers and that student skills in the professional use of social media for personal branding are limited. This paper presents details for implementing a Twitter proj...

13. Climate action 4. Education economics and business social sciences

• SAGE Publications
• English
• DOI: 10.1177/109804821702100107

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Artículo 2019 Revisado por pares

Adapting to digital marketing regulations: The impact of the General Data Protection Regulation on individualised, behaviour-based marketing techniques

Nathaniel Sposit

The General Data Protection Regulation (GDPR) came into effect in May 2018. While the legal environment of the GDPR has been vastly analysed, the impact of the legislation on digital marketing is yet to be explored. This paper will explain the key provisions of the GDPR, explain how individual user data is used in cont...

economics and business social sciences

• Henry Stewart Publications
• English
• DOI: 10.69554/cntd5858

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Artículo 2020 Acceso abierto Revisado por pares

Perspective directions of blockchain technology usage in digital marketing

O. P. Gavrilina · V. M. Komarov · A. A. Makarov

The article outlines the key directions for usage of the blockchain technology in digital marketing, describes the new business models of digital enterprises. The article characterizes the dynamics of changes in IT budgets of new business models of digital enterprises. Authors define the relationship of new business mo...

innovations blockchain HF5001-6182 economics and business

• Russian Academy of Entrepreneurship
• Russian

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Artículo 2018 Acceso abierto

A Glimpse In Revolutions Of Digital Banking

Mr I Reyastheen · Mr J Mohamed Kani

The study sought to find out the growth of digital marketing and its impact on customer service in Nationalist banks in India. The study was guided by, consumer behavior theory; two-factor theory of customer service and Mcluhan’s media and growth of commercial banks. Digital marketing ability in the banking industry in...

economics and business social sciences 1. No poverty

• Zenodo
• DOI: 10.5281/zenodo.1461270

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Other 2016 Acceso abierto

Outsource marketing : efeitos na relação entre investimentos em ações de marketing digital e desempenho financeiro

Abreu, Fernando Antunes de

A relação entre investimentos em ações de comunicação mercadológica online e o desempenho financeiro de uma empresa com análise dos efeitos da terceirização de serviços na área de marketing, ainda, é pouco estudada no Brasil e representa oportunidades para o aprofundamento da pesquisa científica. Esta dissertação apres...

Desempenho financeiro Comunicação em marketing economics and business social sciences

• Portuguese

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Artículo 2026 Acceso abierto Revisado por pares

SOCIAL COMMERCE AND INFLUENCER MARKETING: A NEW PARADIGM FOR INDIAN E-COMMERCE

null Mr. Umesha · null Miss. Shruthi

The rapid growth of social media has transformed traditional marketing and reshaped global e-commerce practices. This study examines the major platforms used in social media marketing and analyzes the impact of social commerce and influencer marketing on worldwide e-commerce sales. Social commerce enables direct purcha...

media and communications social sciences

• EPRA JOURNALS
• DOI: 10.36713/epra25610

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Artículo 2026 Acceso abierto Revisado por pares

Pendampingan UMKM martabak telor india melalui digital marketing guna optimalisasi penjualan di gofood berdampak

Yeni Yeni · A. Haidar Mirza

Abstrak Transformasi digital telah menjadi kebutuhan strategis bagi pelaku usaha mikro, kecil, dan menengah (UMKM), khususnya pada sektor kuliner. Masih banyak UMKM martabak telor India yang menghadapi kendala dalam memanfaatkan platform digital secara optimal, hal ini disebabkan rendahnya literasi pemasaran digital, t...

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/jpmb.v10i3.39057

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Informe 2026 Acceso abierto

Marketing Technology Market: Global Growth and Strategic Trends

Next Move Strategy Consulting

Marketing Technology Market embodies a transformative wave in digital business, where data-driven insights, automation, and personalized customer engagements redefine marketing excellence. As the market advances, organizations that embrace integrated, scalable, and intelligent martech platforms will be best equipped to...

ICT and Media economics and business social sciences

• Next Move Strategy Consulting
• English
• DOI: 10.5281/zenodo.18505572

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Artículo 2023 Acceso abierto Revisado por pares

Penerapan Pemasaran Digital pada Panti Asuhan Muhammadiyah Griya Al Falah Purbalingga, Jawa Tengah

Muhammad Hamka · Ridho Muktiadi · Tukiran -

pandemi COVID-19. Mayoritas pelaku usaha menyatakan penggunaan internet untuk pemasaran dan transaksi online memiliki pengaruh sangat signifikan. Panti asuhan Griya Al Falah Purbalingga, Jawa Tengah memiliki salah satu program pengembangan wirausaha bagi anak asuhnya. Kendala yang dihadapi panti asuhan Griya Al Falah a...

social sciences education

• Lembaga Publikasi Ilmiah dan Penerbitan Unive...
• DOI: 10.30595/jpts.v3i01.16405

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Artículo 2023 Acceso abierto

ANALYSIS AND IMPROVEMENT OF THE MARKETING ENVIRONMENT AT "ENESSES" LLC

Musayeva Shoira Azimovna

This article covers the concept of marketing, wholesale trade activities, strengthening customer relations, digital marketing, advertising through social networks, and development of a marketing plan is considered

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.10116233

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