Buscador de Tesis y publicaciones académicas

Other 2022

Digitální marketing ve vybrané evropské zemi

Petr, Tadeáš

The presented bachelor thesis is focused on the topic of "Digital marketing in a selected European country". The theoretical part is mainly focused on selected digital marketing tools and at the same time it puts them into context with information and data from the Belgian market. Furthermore, it deals with the develop...

advertisement social sciences vztah belgium

• Západočeská univerzita v Plzni
• Czech Republic
• Czech

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Artículo 2026 Acceso abierto Revisado por pares

Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach

Andika Baskara · Nurhayati Nurhayati · Firdaus Firdaus

This study aims to explore the application of the Marketing 5.0 concept in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on the challenges and strategies faced in adopting advanced technology in digital marketing. This study employs a descriptive–qualitative approach using a case study design...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/emt.v10i2.5920

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Artículo 2024 Acceso abierto Revisado por pares

THE EFFECT OF DIGITAL MARKETING ON THE PERFORMANCE AND SUSTAINABILITY OF FOOD MSMES IN JAKARTA DURING THE COVID-19 PANDEMIC

Reny Fitriana Kaban · Ilfatul Hania · Hidajat Sofyan Widjaja · Zurlina Lubis

The Covid-19 pandemic had an unexpected impact to the global economy, especially in the marketing sector. In the digital era that currently dominates with the help of devices or network technology devices, MSME operators adopt the use of marketing online as a solution for government regulation to minimize direct contac...

economics and business social sciences 12. Responsible consumption 3. Good health

• Universitas IBA Palembang
• DOI: 10.35449/jemasi.v20i1.748

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Artículo 2026

"Marketing and Consumer Behaviour in the Digital Era: Innovation, Technology, Consumer Decision-Making, Challenges and Opportunities "

Preeti Patidar

The digital revolution has transformed the traditional structure of marketing and significantly influenced consumer Behaviour across global markets. The rapid expansion of internet connectivity, social media platforms, artificial intelligence, e-commerce systems, and data analytics has reshaped the relationship between...

• Zenodo
• DOI: 10.5281/zenodo.23294948

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Artículo 2022 Acceso abierto

SOCIAL MEDIA CAPACITY IN BRAND IMAGE AND DIGITAL MARKETING IN THE HOSPITALITY INDUSTRY

Phoek, Inez Cara · Tjilen, Alexander

The research objective is the use of social media for brand image and digital marketing to increase the content of online visitors, develop new marketing competencies, as well as increase sales in a cost-efficiency and effective.Qualitative research using data through observations, interviews and literature reviews of...

Social media Search Engine Optimization Digital marketing economics and business

• Adivasi Gondwana Bhasha Prachar Bahuddeshiya...
• English

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Artículo 2021 Acceso abierto

Особенности цифрового маркетинга

Autoría no especificada

This author explores the features of digital marketing. The article analyses the impact of digitalisation on the formation of digital marketing channels and tools, transferred as IT infrastructure and network technologies. The article provides a view on the organisation of complex events and discusses trends in the dev...

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки

• Минск : БГУ
• Belarus
• Russian

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Publication 2025 Revisado por pares

Digital Marketing and Artificial Intelligence : New Horizons in Marketing series

Karjaluoto Heikki · Mero Joel

In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry. Combining the expertise of practitioners from digital a...

economics and business social sciences

• Edward Elgar Publishing
• English

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Artículo 2024 Acceso abierto Revisado por pares

PENGEMBANGAN "ANIS SNACK" MELALUI DIGITAL MARKETING DAN MEDIA SOSIAL

Ari Kuntardina · Latifah Anom · Dewi Rochmayanti

AbstrakProgram pengabdian masyarakat dilaksanakan di Desa Ngradin, Kecamatan Padangan, Kabupaten Bojonegoro. Desa Ngradin memiliki sepuluh Usaha Mikro Kecil Menengah (UMKM). Permasalahan yang dihadapi UMKM adalah kurang memahami cara melakukan promosi melalui media sosial dan digital marketing. Salah satu UMKM tersebut...

economics and business social sciences

• STIE YPPI Rembang
• DOI: 10.47686/bam.v5i1.695

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Artículo 2023 Revisado por pares 1 cita

Design and Explanation of a Model for Factors Affecting the Digital Marketing Environment in Global Markets

Saeed Bagheri Anilu · Younos Vakil Alroaia · Seyyed Abdollah Heydariyeh

Objective: The primary aim of this study is to design a model for factors affecting the digital marketing environment in global markets. Method: An exploratory mixed-methods research approach was employed. The qualitative part of the study is based on grounded theory. Data collection was conducted through semi-structur...

economics and business social sciences

• KMAN Publication Incorporation
• DOI: 10.61838/kman.ijimob.3.1.7

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Artículo 2026 Acceso abierto Revisado por pares

Does knowledge management and digital marketing improve the performance of local food home industries?

Natelda R. Timisela · Febby J. Polnaya · Doms Upuy · Ernoiz Antriyandarti · y 2 más

Type of the article: Research ArticleAbstractThe purpose of this study is to analyze the roles of knowledge management and digital marketing in improving the perfor-mance of local food home industries (LFHIs), which are crucial to strengthening regional food security and community in-comes in the Indonesian archipelago...

economics and business social sciences

• LLC CPC Business Perspectives
• DOI: 10.21511/ppm.24(2).2026.08

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