Buscador de Tesis y publicaciones académicas

Assessing Digital Transformation Acceptance in Public Organizations’ Marketing

Anca Antoaneta Vărzaru

Digital transformation has a substantial impact on the activities of public organizations. The way public organizations conduct marketing has also changed due to digital transformation. This paper evaluates how digital transformation influences public organizations’ marketing activities in their employees’ perception a...

Digital Marketing: The Vital Vitamin for The Future Marketing

Siddaling C. Talikoti

Through the superpower of “globalization”, the smart cities in India have not only become digital but people also are in receipt of transforming themselves to the digital era. Citizens of the smart cities are not only consuming digital content on a daily basis but also the companies and the business world, in general,...

SINERGI BISNIS DIGITAL DAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA GLOBALISASI

Sarah Yuliani · Nidya Calista Sasi Ramadhani · Aura Nabila Putri Sentosa

In the age of globalization, the advancement of digital technology has prompted organizations to adopt digital strategies in their operations and marketing. Digital business synergy and digital marketing are essential components for enhancing brand awareness. Extensive research has been conducted on the synergy between...

Developing Digital Marketing

Thaichon, Park

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster Larsen, Lizette; id_orcid 0000-0003-4017-7313

Digital Marketing in India – Services & Courses

Sanjana

A practical PDF guide on digital marketing services and job-oriented digital marketing courses in India. Learn SEO, paid ads, content marketing and performance strategies for real business growth and career success.

Marketing digital: Futuras tendencias de desarrollo - Martínez Baena, Carlota

Martínez Baena, Carlota

Technology has revolutionized the world. The way we interact, the products we buy and the access we have to information, among other things. This has all lead to a new type of consumer, and as a result, a new type of marketing, digital marketing. As a result, this project seeks to, on the one hand, study the evolution...

The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms

Marc K. Peter · Martina Dalla Vecchia

Digital transformation, driven by technological advances and changing customer requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard digital marketing as a key investment area as part of their overall digital transformation strategy, with over one third of Swiss organizations curr...

Systematic Literature Review on Digital Marketing in Women’s Healthcare Using the PRISMA Model

Nasrin Huda · Julinawati Suanda · Nor’izah Ahamed

Digital marketing is a rapidly emerging topic in both academic and industry sectors, particularly in the field of marketing. While numerous studies have explored the relationship between digital marketing and health, the exact scope and focus of this research remain unclear. This study conducted a systematic literature...

DIGITAL MARKETING: OPPORTUNITIES AND CHALLENGES FOR BUSINESSES

null Aswani Thampi P.R · null Dr. Ambeesh Mon.S

Consumer behavior, preferences and expectations have changed tremendously with the drastic increase in the use of internet during the last few years. This behavioral shifts among the consumers causes an immense impact on marketing scenario as well. The unimaginable growth in online shopping causes the companies across...