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The article analyzes theoretical and applied aspects of developing marketing strategies aimed at promoting high-tech services in the geodetic industry operating under conditions of digital transformation. The subject of the study is the managerial, organizational, and economic relations that arise in the process of imp...
Organisations today are increasingly using artificial intelligence (AI) tools such as recommendation systems, predictive targeting and automated personalisation to improve marketing decisions and customer engagement. However, many of these technologies operate as ‘black-box’ systems, making it difficult for consumers t...
This study aims to know digital marketing and influential content to decision holiday in tour Beach Lowita Malabo in Village Kae'E Regency Pinrang and to find out alternative strategies that can be applied in the development of the coast Lowita Malabo. Study This is done with quantitative methods, describing and descri...
O marketing digital consolidou-se como uma das principais ferramentas estratégicas utilizadas pelas organizações contemporâneas para alcançar, engajar e influenciar consumidores em ambientes altamente competitivos e tecnologicamente dinâmicos. Nesse contexto, compreender como as estratégias digitais impactam o processo...
estratégias digitaismarketing digitalcomportamento do consumidordecisão de compra
Purpose: This paper develops a Strategic Marketing–Platform Competitiveness (SMPC) model to explain howenterprise competitiveness is shaped by the interaction between strategic marketing capabilities and platform-governancerisks in digital platform ecosystems. The study addresses an underdeveloped intersection between...
This study aims to analyse the impact of digital marketing strategies on revenue growth and customer loyalty in a 24-hour laundry business in Bengkulu City. With advances in information technology, laundry businesses can now utilise digital platforms such as Instagram, WhatsApp Business, Google Maps, and TikTok to expa...
The research conducted by the author aims to determine and analyze the influence of digital marketing and digital services individually and together on the performance of MSMEs of female entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat. The research method used in this study is quantitative, using a q...
Nestled at the intersection of technological innovation and business strategy, this study delves into the complex relationship between digital marketing and market penetration in emerging economies, with Uganda's insurance sector as its focal point. Through in-depth interviews with industry practitioners, the research...
Makrides, Anna · Vrontis, Demetris · Christofi, Michael
Advertising through digital channels—known as Digital Marketing—is recognized for its transformative impact on companies and for its immense effect on brand–consumer relationships, as it enables interactions with customers at any time and in any place. Based on these realities, this study analyzes several digital platf...
brand awarenessonline customer behaviorDigital marketingEconomics and Business
Abstract. This study aims to evaluate the influence of Social Media Marketing and Product Bundling on consumer purchasing decisions at Fotocopy Sultan Global Digital, a company engaged in digital printing. Amid the rapid development of digital technology, social media plays a crucial role in marketing strategies due to...
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