Buscador de Tesis y publicaciones académicas

Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore

Chin, Kwee Yong

In this digital age, technology has affected many company businesses, including small and medium enterprises (SMEs). From the perspective of resource-based theory (RBT), SMEs inherently possess limited resources reducing the companies’ competitiveness in the marketplace. In the Singapore business environment, it become...

Business development through digital marketing for the Pothil business

Salma Shafiyya Ayu Mutiarani · Aziza Daning Fitrilia · Aprilia Kusuma Dewi · Anggia Riama · y 2 más

The purpose of this community service is to increase digital marketing knowledge and skills for pothil MSME actors so they can develop their business. This program method consists of several stages, namely observation, outreach, digital marketing training, and mentoring. The result of this training is that MSMEs alread...

GLOBAL MARKETING IN THE ERA OF DIGITAL TRANSFORMATION: CHALLENGES AND STRATEGIC OPPORTUNITIES

Kazakov, Temur

This study explores how global marketing is evolving in the digital era. It looks at how technology, cultural differences, and changing consumer behaviors shape international marketing strategies. The paper identifies major challenges companies face when entering global markets and highlights opportunities created by d...

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN AKUPANSI KUNJUNGAN WISATAWAN KEDOK OMBO GUNUNGREJO

Hadi Sumarsono · Reta Giyanti Supratman · Riqa Aniqa Helma Alam

Abstrak: Pada masa sekarang ini pariwisata perlu memanfaatkan media digital dalam melakukan pemasarannya supaya jangkauan wisatawannya lebih luas hingga mancanegara. Pariwisata yang terlibat dalam media digital dapat menikmati keuntungan bisnis secara istimewa, baik dari segi pendapatan, inovasi, daya saing, serta kese...

El marketing digital y su impacto en el comportamiento del consumidor

Ben Abdelmouamen, Soulayma

Todas las empresas apuestan hoy en día por el marketing digital, ya sea para la venta directa de sus productos, la promoción de su imagen o comunicación corporativa. Este trabajo aborda el tema del impacto que tiene el marketing digital sobre el comportamiento del consumidor

Marketing digital

Bressolles, G.

Les technologies digitales influencent le comportement du consommateur, qui devient hyperconnecte´. Qu’elles soient pure player ou click-and-mortar, les entreprises doivent adapter leurs strate´gies et leurs actions de marketing digital pour recruter et fide´liser les clients, en exploitant les comple´mentarite´s des d...

Modern Marketing Innovativeness: Cutting-Edge Strategies for Consumer Persuasion

Murali Krishna Pasupuleti

Abstract: This chapter explores into the evolving paradigm of "Modern Marketing Innovativeness," focusing on cutting-edge strategies that are pivotal for effective consumer persuasion in today's rapidly changing digital landscape. It explores the integration of advanced technologies such as artificial intelligence, vir...

Impact of Digital Marketing on Sales Performance of TVS Motor Company

Autoría no especificada

From Advertisement Integration to Co-Branding: Marketing Alliances Development in Digital Environment

Alexander Agenosov · Natalya Khmelkova

The paper provides a methodological explanation of the essence of shifting from the native advertising format (advertisement integration) to co-branding (brand alliance) involving companies and influencers (opinion leaders) that interact in the digital environment. Such a shift is interpreted by the authors as a proces...

PEMBINAAN KEWIRAUSAHAAN BERBASIS FINTECH (FINANCIAL TECHNOLOGY) DAN DIGITAL MARKETING UNTUK RUMAH UKM BERKAH RESAM LAPIS

Supriati Supriati · Rini Arvika Sari · Tri Handayani

The purpose of this service activity is to provide Fintech (Financial Technology) and Digital Marketing-Based Entrepreneurship Development for the SME House of Berkah Resam Lapis. This activity was proposed after having discussions with the chairman of the Berkah UKM House management, namely Mrs. Evi Susiana, SE., Sy t...