Buscador de Tesis y publicaciones académicas

Transforming marketing management in B2B with evidence from Moldova

Arina Gagauz

This study investigates how Moldovan B2B companies manage their marketing activities, focusing on how traditional management functions - planning, organization, motivation, and control - are adapted under digital transformation. Through in-depth interviews with managers and marketers from three leading firms in the con...

The Influencer Effect: Exploring the Impact of Viral and Gimmick Marketing on Behavior

Rachmad, Yoesoep Edhie

The Influencer Effect: Exploring the Impact of Viral and Gimmick Marketing on Behavior by Prof. Dr. Yoesoep Edhie Rachmad, Ph. D., DBA, is an insightful and comprehensive exploration into the world of modern marketing, where viral campaigns and gimmick strategies increasingly shape consumer behaviors. Published interna...

Implementasi Storytelling Marketing dalam Membangun Brand Identity pada Startupreneur Clothing Lokal

null Richard Andre Sunarjo · null Adam Faturahman · null Muhammad Faris Ariq

The rapid growth of social media has driven a shift in digital marketing strategies from conventional methods to narrative-based marketing. One highly relevant approach is storytelling marketing, a technique used to convey brand values and character to build emotional engagement with consumers in the digital era. This...

Relatório de estágio – LKCOM

Ferreira, Clara Isabel Araújo

A revolução digital transformou a atividade das empresas e o marketing. O marketing digital permitiu às marcas definir estratégias de aproximação com o cliente e com base no seu perfil e jornada de consumo. Neste contexto, a formação nesta área assume um papel determinante e o presente relatório reporta a aplicação de...

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

Luh Gede Putri Sari P · Suhardi Suhardi

This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research....

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies

Jorge Alberto Marino-Romero · Pedro R. Palos-Sanchez · Félix Velicia-Martin

The concept of digital marketing is currently fragmented due to the emergence of many sub-areas of research. This is moti-vated by the evolution of markets that believe in the widespread adoption of digital technologies and online social networks. These changes generate turbulent environments. However, companies have n...

Impact of Digital Marketing Strategies on Entrepreneurial Orientations of Jordan's Commercial Banks

Abdullah Al-Shourah

Technology finance has an increasingly significant impact on the state of the financial industry around the world, including Jordan. Digital marketing has the potential to improve the efficiency, creativity and value of financial services, which can contribute to the resilience and prosperity of customers. This researc...

Plano de marketing com foco do digital: caso do Centro de Estudos Progress

Dias, Carlos Miguel Silva

A célere evolução das tecnologias transformou profundamente a maneira como as empresas e instituições comunicam, promovem os seus produtos e serviços, e relacionam-se com o seu público-alvo. O setor educacional não é exceção a esse fenómeno, visto que as instituições de ensino, incluindo os centros de estudos, enfrenta...

Effectiveness of Digital Marketing Strategies on Consumer Engagement and Brand Awareness

Autoría no especificada

Digital marketing and sales

Jeremy Swinfen Green · Stephen Daniels