Buscador de Tesis y publicaciones académicas

Services Marketing in the Digital Age: Insights from the Semantic Brand Score

Fronzetti Colladon, Andrea · Vestrelli, Roberto · Grippa, Francesca · Segneri, Ludovica · y 1 más

Challenges in Sport Marketing A Systematic Review of Digital Sport Marketing

Angosto, Salvador · Lara-Bocanegra, Alejandro · Bohórquez, María del Rocío · García-Fernández, Jerónimo · y 1 más

MARKETING COORDINATION OF INNOVATIVE PROCESSES IN THE CONTEXT OF DIGITALIZATION

Olha Priadko · Hanna Chmil · Kateryna Olinichenko

Digitalization is a change of the business form in the context of digital reality, taking data into account. The authors considered the main definitions of the digital economy as a concept. Digitalization is one of the key directions in the marketing strategy of business development. This procedure finds its applicatio...

Marketing Digital: Estratégias de Vendas com o Varejo Digital na Pandemia do COVID-19 / Digital Marketing: Sales Strategies with Digital Retail during COVID-19 Pandemic

Aurilene Figueiredo Pinheiro · Maria Erilucia Cruz Macêdo

Resumo: A pandemia do covid-19 veio a assolar nosso país e desde então só prejuízos foram acarretados. O Brasil entrou por fim não somente em uma gigantesca crise sanitária, como também econômica. Com essas perspectivas os governadores viram a necessidade em implementar barreiras para evitar a disseminação do vírus, co...

Inequality among residents and enterprises in the Latvian online market of digital marketing

Čižo, Edmunds · Bogdanova, Nelly · Mietule, Iveta · Kokarēviča, Anita · y 1 más

Despite the widespread adoption of digital technologies and their potential to break down traditional barriers in business and communication, many Latvian residents and enterprises still lack access to digital marketing tools and the advantages they offer. This article aims to analyze inequality among residents and ent...

WORKSHOP PENGEMBANGAN TIK : DIGITAL MARKETING PEMERINTAH DAERAH

Syaddam Syaddam

Pemasaran digital telah menjadi bagian penting dalam strategi pemasaran saat ini. Pemasaran digital merupakan teknik pemasaran produk atau jasa dengan menggunakan media digital, seperti media sosial, email marketing, situs web, dan SEO. Kegiatan Pengabdian kepada Masyarakat yang dilaksanakan pada bulan Mei 2024 di Ruan...

Český trh digitálních agentur: Případová studie Nydrle Digital

Vondráková, Tereza

The master thesis focuses on description of the market of digital advertising agencies that create digital, online and mobile campaigns for their clients. The first part of the thesis addresses the advertising market and its role in the marketing mix. The author gives the summary of the evolution of digital marketing a...

HOW DIGITAL MARKETING AND PERCEIVED PERFORMANCE ARE INFLUENCING CONSUMER BUYING BEHAVIO

Khan, Zehra Jabeen

{"references": ["Digital 2022: Pakistan. (2022). Retrieved from www.datareportal.com: https://datareportal.com/reports/digital-2022-pakistan Hawkins, D. I. (2012). Consumer Behavior: Building Marketing Strategy. New York, NY. Kotler, P. (1991). Principles of marketing. Prentice Hall 174. Kotler, P. a. (2011). Principle...

A influência do marketing digital no comportamento de compra: análise comparativa entre Zara e Mango

Mesquita, Maria Inês Magalhães

Este projeto foi desenvolvido no âmbito da unidade curricular projeto de graduação, no 3ºano da licenciatura em ciências da comunicação, analisa comparativamente duas empresas do setor da moda: Zara e Mango. A investigação parte de uma abordagem teórica sobre os conceitos e a evolução do marketing desde do tradicional...

Penerapan Digital Marketing Serta Inovasi Produk, Guna Untuk Menarik Minat Beli Konsumen Pada Gula Semut Pedawa Di Singaraja

null Ni Luh De Erik Trisnawati · null Putu putri ardia sari

Abstract, The results of this study indicate that product innovation has a direct influence on consumer buying interest in Pedawa Ant Sugar in Singaraja, with the more product innovations owned by business owners the better for the business, because it can increase buying interest from consumers, as evidenced by the ex...