Buscador de Tesis y publicaciones académicas

THE ROLE AND OBJECTIVES OF MARKETING IN THE CONTEXT OF CIRCULAR ECONOMY DEVELOPMENT

Yuriy Robul

The article considers the role and place of marketing in the socio-economic system, which operates on the principles of a circular economy. The need for a systematic consideration of marketing at the national economy level with involvement of macromarketing categories and concepts is shown. Accordingly, marketing shoul...

DIGITAL MARKETING TOOLS: THE CURRENT STAGE OF EVOLUTION

Inna Mykhalchenko · Yurii Tokar · Anastasiia Litvynenko

The article is devoted to the study of the modern stage of the evolution of digital marketing. Attention is focused on the concept of marketing 4.0 with a focus on the differences in the application of marketing tools in the previous concept, which made it possible to distinguish the focus of marketing orientation at t...

Digital Darwinism: Digital transformation, marketing and public higher in Greece

Makrydakis, Nektarios S.

El presente estudio aborda la posición del marketing y su transformación digital como función administrativa en las organizaciones públicas de educación superior en Grecia. El estudio partió de la necesidad de comprender las actitudes de los gestores de las universidades públicas griegas ante la necesidad de adoptar nu...

A importância do marketing digital no sucesso de pequenas empresas: projeto desenvolvido para as marcas Artemisa e MUSTWEAR

Oliveira, Luís Henrique Matos

Com a rápida emancipação das plataformas sociais e dos meios para criar conteúdos digitais, torna-se cada vez mais tentador tomar partido destes recursos para alavancar pessoas, ideias ou negócios. Contudo, nem sempre é tão simples assim, nem funciona da forma linear que se espera. É fulcral entender o destaque que o m...

Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets: A Case Study and Qualitative Analysis of Key Techniques

Imran Ahmed Siddiqui

This study explores the impact of digital marketing strategies on consumer behavior in emerging markets, employing a qualitative research methodology with three real-world case studies. The research focuses on key themes such as localization and cultural adaptation, influencer marketing, and mobilefirst strategies. Fin...

Digital Marketing Support and Business Development Using Online Marketing Tools: An Experimental Analysis

Ari Warokka

The Secret Sauce of Content Marketing

Wendy Lewis

HUBUNGAN ANTARA STRATEGI PEMASARAN DIGITAL DAN PERTUMBUHAN PENDAPATAN UMKM DI JAWA TIMUR

Sucipto Sucipto

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing significantly to the Gross Domestic Product (GDP) and job creation. However, in the digital era, many MSMEs face challenges in adopting effective digital marketing strategies. This study aims to analyze the relationshi...

1241257 Mediatization: Adopting Media Logics in Arts Marketing

James Obiegbu · Gretchen Larsen

Digital Marketing: Tools, Customer Journeys, and Metrics

Annmarie Hanlon · Karen Jones · Marzena Nieroda · David Peck