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126.528 resultados para «marketing digital»

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Other 2021 Acceso abierto

Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland

Ashraful, Alam

The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of this thesis is that the digital marketing has become widespread worldwide. Theoretically, digital ma...

Internet information and communications technology brands economics and business
  • Finland
  • English
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Artículo 2023 Acceso abierto Revisado por pares 86 citas

The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

Jung, Sang-Uk · Shegai, Valeriia

Digital marketing innovation plays an important role in a company’s performance. Since this concept is quite new, there are not many empirical studies on the impact of marketing innovations. The purpose of this study is to examine the impact of digital marketing innovation on firm performance, consider the mediation ef...

economics and business social sciences firm size marketing capability
  • MDPI AG
  • English
  • DOI: 10.3390/su15075711
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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Dynamics in the Indian Context: A Journey through Time

null Dr. Hamid Abdulllah · null Sushma Tiwari · null Dr. Pooja Pandey

Digital marketing encompasses all marketing efforts that leverage electronic devices or the Internet. It involves the use of electronic media by marketers to promote their products or services. The primary objective of digital marketing is to attract consumers to various brands through technology on the internet. Often...

engineering and technology
  • Naksh Solutions
  • English
  • DOI: 10.48175/ijarsct-13024
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Artículo 2022 Acceso abierto Revisado por pares 5 citas

The Implications of Digital Marketing on Business Performance

Oana PRICOPOAIA · Adrian MICU · Irina Olimpia SUSANU

The correct application of digital marketing strategies has a direct impact on favorable results within a business. Social media marketing is not just a trend for a long time, now it has become a necessity, the company that stays only with traditional advertising can lose both existing customers and potential customers...

digital marketing strategy social sciences interview QA75.5-76.95
  • Universitatea Dunarea de Jos din Galati
  • DOI: 10.35219/eai15840409282
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Artículo 2025 Acceso abierto Revisado por pares

Beyond Automation: Exploring the Role of AI in Personalized Digital Marketing: Issues and Challenges

Priyanshi Srivastava · Dr. Nimish Gupta

Digital marketing has been transformed by artificial intelligence (AI), especially in customizing customer interactions. This study investigates AI-powered tailored marketing and evaluates how it affects customer perceptions, engagement, and conversion rates. Results indicate that although AI improves the efficacy of m...

  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem42810
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Artículo 2017 Acceso abierto

Digital Marketing: Success Metrics, Future Trends

Kaushik, Preeti

Abstract – Business Marketing is one of the prospective which has been tremendously affected by digital world in last few years. Digital marketing refers to doing advertising through digital channels. This paper provides detailed study of metrics to measure success of digital marketing platform and glimpse of future of...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.839123
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Artículo 2025 Revisado por pares

Research on Digital Marketing for NetEase and Tencent Game Companies

Yuxuan Yan

The gaming market has seen substantial growth in recent years, with securing a larger market share emerging as a key priority for many gaming companies. Among the various marketing strategies available, digital marketing has become an essential tool for the gaming industry, playing a central role in driving player enga...

economics and business social sciences
  • EWA Publishing
  • DOI: 10.54254/2754-1169/2024.19437
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Artículo 2022 Acceso abierto Revisado por pares 7 citas

Antecedents of E-Marketing of Agriculture Products in This Digital Era

Gautam Srivastava 0002

Agriculture is the backbone of the Indian economy. The majority of the citizens of this country are dependent upon the agricultural supply chain for the livelihood. This study shows the role of the workforce in this digital era for the e-marketing of agriculture products. E-marketing platforms (i.e., search engine opti...

2. Zero hunger economics and business social sciences 1. No poverty
  • IGI Global Scientific Publishing
  • ng
  • DOI: 10.4018/ijthi.306228
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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan Digital Marketing dan Branding Olahan Pangan di Desa Hegarmukti sebagai Upaya Meningkatkan Daya Jual UMKM

Primaraga Sumantri Indra Wicaksana · Indra Permana · null Rismawati · Wisnu Setyawan · y 1 más

The training, which aims to increase the knowledge of UMKM on the use of Digital Marketing and Social Media Marketing, will be carried out directly by holding seminars and workshops. This training will later be given by 5 speakers with participants from UMKM actors who produce ready-to-sell processed products in Hegarm...

4. Education economics and business social sciences
  • Universitas Pahlawan Tuanku Tambusai
  • DOI: 10.31004/jerkin.v2i1.152
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Artículo 2024 Revisado por pares 6 citas

EXPLORING THE CONFLUENCE OF BIG DATA, ARTIFICIAL INTELLIGENCE, AND DIGITAL MARKETING ANALYTICS: A COMPREHENSIVE REVIEW

Rafsan Mahi · Farin Alam · Mahmudul Hasan

The convergence of big data, artificial intelligence (AI), and digital marketing analytics is revolutionizing the field of digital marketing. This paper explores the transformative effects of these technologies on marketing strategies, focusing on their capacity to enhance decision-making, optimize marketing operations...

9. Industry and infrastructure
  • Global Mainstream Journal
  • DOI: 10.62304/jieet.v3i3.159
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