Buscador de Tesis y publicaciones académicas

Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

Agus Syam · Fenly Crosby Cloria Dajo · Asmayanti Asmayanti · Muhammad Jufri · y 1 más

This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as u...

Pengaruh Inovasi Produk, Digital Marketing, Dan Word of Mouth Terhadap Minat Beli Konsumen Pada Lampung Banana Foster

Lilya Febrianti · Umar Bakti · Hairudin Hairudin

Penelitian ini bertujuan untuk mengetahui pengaruh Inovasi Produk, Digital Marketing, dan Word of Mouth terhadap Minat Beli pada Lampung Banana Foster. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh pelanggan yang berkunjung dan memb...

Socialization and Digital Marketing Workshop for UMKM in Ngamprah District, West Bandung Regency

Rizki Indrawan · Eka Septriarini · Lukni Burhanudin · Marlina Marlina · y 1 más

Currently, the problem of the lack of understanding of SMEs regarding digital promotion in Ngamprah District has resulted in the product being less exposed to the wider community. The purpose of carrying out this activity is so that industrial players in this area can digitize their products without knowing the locatio...

Comparative Analysis of Traditional and Digital Marketing Effectiveness in SMEs: A Systematic Literature Review

Dequito, Arjay Paul D. · Mariñas, Klint Allen A.

Small and medium-sized enterprises (SMEs) operate within a competitive landscape where they must strategically engage with both traditional and digital marketing channels, each presenting distinct benefits and limitations. This systematic literature review explores the effectiveness of these two approaches, analyzing s...

Effect of Digital Marketing, Brand Image, and Brand Awareness on Purchasing Decisions on Moisturizer Products in Sidoarjo

Dini Anjarwani · Dewi Komala Sari

This research was conducted to find out whether there is an influence of Digital Marketing, Brand Image and Brand Awareness on purchasing decisions for Moisturizer products. This research method uses a quantitative approach with the population of Sidoarjo people who have bought Moisturizer products and are more than 17...

Marketing digital y redes de investigación

Leonardo Mauricio Zanella-Martínez · Enrique Cristóbal Zambrano-Pilay · Fidel Ricardo Chiriboga-Mendoza

Hoy por hoy, la invención de nuevas tecnologías de la información y la comunicación (TIC) en conjunto con la creciente globalización, han facilitado que las empresas implementen estrategias de marketing en el predominante entorno digitalizado, agilizando de esta forma el proceso de comercio. A pesar de esto, las empres...

Chief Marketing Officer and the Challenge of Digital Maturity

PURCAREA, Ioan Matei · NEGRICEA, Costel Iliuta

Digital is the new normal today, the digitally transformation allowing step by step a closer connection with customers, and accordingly answer to the new requirements of the supply chain management. The rules of engagement are changed by the digital lives of customers, the digital leaders creating value across physical...

Challenges of tourism marketing in the digital, global economy

Simon Hudson

Difference Between Digital Marketing and Traditional Marketing Models

Gunay E. Imanova

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Autoría no especificada