Buscador de Tesis y publicaciones académicas

RESEARCH OF DIGITAL TRENDS IN INSURANCE MARKETING

Tetiana Petrishyna · Anatolii Suprun · Hanna Andrushchenko

The article examines digital trends and innovations in insurance marketing that are shaping modern strategies for effectively promoting insurance services in a highly competitive market. It explores the challenges insurance companies face in adapting to digital transformation, focusing on changing consumer demands, the...

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Autoría no especificada

Web Marketing from Soup to Nuts

Wendy Lewis

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Autoría no especificada

DEVELOPMENT OF DIGITAL MARKETING THE FORMATION OF THEORETICAL AND METHODOLOGICAL BASIS THROUGH THE DISCIPLINE CONCEPT

Yahyokhonov Niyozkhuja Bahroil Ugli

This article discusses the formation of the theoretical and methodological foundations of the development of digital marketing through the concept of digitalization, in particular, the concept of digital business models and the digital market ecosystem.

The impact of digital marketing strategies on the performance of e-commerce platforms

Rodica Burbulea · Grigore Duhlicher

During a period in which digitalisation is redefining how companies interact with customers, digital marketing has become a crucial strategic component for the development and scaling of online businesses. E-commerce platforms - especially online marketplaces - have become a key pillar of the digital economy, and their...

OPTIMALISASI DIGITAL MARKETING UNTUK SISWA SMK MUHAMMADIYAH SINTANG DALAM MENGHADAPI PASAR GLOBAL DAN INDUSTRI KREATIF

Hudzaifah, Yasir · Sari, Wulan Purnama · Susilo, Joko · Ravinazan, Ravinazan

Pengabdian Masyarakat ini membahas optimalisasi digital marketing untuk siswa SMK Muhammadiyah Sintang dalam menghadapi pasar global dan industri kreatif. Pentingnya topik ini didasari oleh kebutuhan mendesak akan peningkatan kompetensi digital di kalangan siswa SMK untuk menghadapi persaingan global yang semakin ketat...

El plan de marketing digital como impulsor de la transformación digital del sector educativo en Xalapa, Veracruz 2022

Florescano Pérez, Diego David · Arieta Melgarejo, Patricia · Morales Hernández, Itzel Montserrat · Morales Aguilar, Maria Belén · y 1 más

Esta investigación tiene como objetivo analizar la contribución del plan de marketing digital en la transformación digital de las organizaciones del sector educativo de Xalapa, Veracruz, México. Para ello, se estableció un marco teórico referente a la transformación digital, el uso de las Tecnologías de la Información...

Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies

Eunyoung (Christine) Sung · Dai‐In Danny Han · Yung Kyun Choi · Brian Gillespie · y 2 más

Abstract As the fourth industrial revolution unfolds and the use of digital humans becomes more commonplace, understanding digital humans' potential to replace real human interaction or enhance it, particularly in storytelling marketing contexts, is becoming evermore important. To promote interaction and increase the e...

Digitalization of marketing and digitization of logistics processes in agricultural enterprises as key factors for successful European integration

Tetiana Ustik

The European integration of Ukraine’s agricultural sector involves not only aligning its products with European quality and safety standards but also developing competitive business models that utilize modern digital technologies. In this context, digitalization of marketing emerges as a key driver for successful integ...