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Abstract The rates of childhood obesity are rising, the “on-screen” times of children are increasing, and the marketing strategies are more personalized and targeting than ever. Exposure to digital marketing of unhealthy foods to children and adolescents is a major concern as food and beverage companies can target adve...
2. Zero hungermedical and health sciencesclinical medicine3. Good health
This journal article discusses the influence of digital marketing strategies in advancing competitive brokerage firms. Optimized marketing and quality productivity are keys to the achieving company success or in other words, finding the efficiency point in the marketing strategy that is most suitable for brokerage comp...
The healthcare industry has seen a major transformation in patient engagement and service delivery as a result of the integration of digital marketing and artificial intelligence (AI). Healthcare accessibility and efficiency are increased through individualized experiences provided by AI-driven marketing techniques tha...
Oliveira, Fábio Lira de · Silva, Ana Kelly Batalha da · Moura, Deusiane Andrade de · Roberto, José Carlos Alves · y 1 más
O presente artigo tem por objetivo principal apresentar uma proposta de intervenção na área do marketing digital na empresa Distribuidora Barros, situada na cidade de Manaus-AM. Trata-se de uma empresa do segmento de distribuição de bebidas de pequeno porte, na qual verificou-se por meio do diagnóstico organizacional q...
Marketing Digitaleconomics and businesssocial sciencesRedes Sociais
AI technology is revolutionizing digital marketing by changing its nature from merely a function designed for the implementation of marketing campaigns to an instrument capable of providing insight into the customers, tailoring marketing activities to specific clients, developing targeted marketing content, organizing...
Radha Thangarajan · Inayath Ahamed S B · Santosh M Sunkapur · Hemanth Kumar S · y 2 más
Digital marketing has had a profound impact on consumer purchasing behavior, offering individuals more opportunities to research and purchase products and services. It has also simplified the process for businesses to target specific demographics, allowing them to customize their advertisements based on consumers' inte...
The thesis discusses The influence of digital marketing, brand awareness on purchasing decision. This study aims to find out: 1). The influence of digital marketing on purchasing decision. 2). The influence of brand awareness on purchasing decision. This research uses Hovland’s A-T-R (Awareness, Trial, Reinforcement) T...
Sri Irmayanti Asyhari · Nursyam Anwar · Sri Utami Permata
This study explores how traditional Mandar culinary MSMEs in Katumbangan Village, West Sulawesi, integrate digital marketing practices within a rural and culturally embedded context. Using a qualitative exploratory approach, data were collected through in depth interviews, observation, and documentation involving MSME...
This research aims to analyze the digital marketing strategy implemented by Wardah to increase salesthrough e-commerce, as well as identifying the factors that influence the ef ectiveness of this strategy. Theresearch method used in this research is qualitative research with a case study approach, where data iscollecte...
This study aims to analyze the implementation and impact of information technology-based marketing innovation at SMAN 8 Tambun Selatan, Bekasi Regency, Indonesia. The research uses a mixed-method approach combining qualitative and quantitative analysis. Data were collected through interviews, observations, questionnair...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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