Buscador de Tesis y publicaciones académicas

"The Power of Professional Branding for Business Growth"

Sanbrains Agency

"One of the greatest benefits of professional branding is credibility. Consumers are more likely to interact with businesses that appear credible and trustworthy. A professionally created logo, consistent colour scheme, optimised website, and strong brand voice convey the message that your business is credible and trus...

A Study on Consumers’ Perspective Towards Social Media Marketing During Covid-19

Sushil Chauhan · Sanjay Thakur

The outspread of the Covid-19 has impacted the whole world. Before this pandemic, business firms and world economies were growing with a great pace. But in 2020, corona pendeamic has caused an unrest in the business world. Since, the Governments has imposed restriction policies consequently business firms started adopt...

The Role of Social Media Marketing in Driving Sales Growth

Anmol Yadav

Social media marketing (SMM) has emerged as a powerful tool in modern business strategies, significantly influencing brand engagement and sales growth. This study explores the impact of various SMM techniques—including influencer marketing, content marketing, paid advertising, and customer engagement—on sales performan...

Influencer marketing as a contemporary tool in brand promotion

Fraculj, Mario · Antolović, Kamilo

The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has an increasingly powerful influence in brand marketing. So, the questio...

STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

Katrina Katrin · Zon Vanel

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is th...

digital-marketing

Autoría no especificada

PELATIHAN DIGITAL MARKETING UNTUK UMKM: MENINGKATKAN AKSES PASAR DENGAN MEDIA SOSIAL

Dirvi Surya Abbas · Munawar Muchlish · Lauw Tjun Tjun

Abstrak: Permasalahan utama mitra UMKM di tanah tinggi, kota Tangerang adalah rendahnya pemahaman mengenai digital marketing, khususnya terkait preferensi konsumen dalam mengakses informasi produk secara mudah dan cepat. Tujuan pengabdian ini adalah meningkatkan literasi digital pelaku UMKM agar mampu memahami perilaku...

FORMATION OF MARKETING STRATEGY OF THE ENTERPRISE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT AND DIGITAL TRANSFORMATION

Zarina Poberezhna · Mykhailo Yurin

The article examines the content of the formation of the enterprise's marketing strategy in the context of sustainable development and digital transformations. The formation of marketing strategies in the context of sustainable development is presented as a process of developing and implementing marketing measures that...

The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review

Dhony Hardiyanto · Mahendra Wijaya · Agung Satyawan

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology: Systematic literature review was co...

Meningkatkan Kualitas Produk UMKM Makanan Untuk Meningkatkan Peminat Konsumen dan Melakukan Pemasaran Digital di Kabupaten Solok-Selatan

Ermai Yunita · Firdaus Annas · Aimala Putri

Micro, small and medium enterprises (MSMEs) have a strategic role in driving economic growth, especially in South Solok Regency. However, the main challenges faced are improving product quality in order to attract consumer interest and utilizing digital marketing effectively. This article discusses strategic efforts to...