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This study examines the effects of Social Media Marketing, Influencer Marketing, and Fear of Missing Out (FOMO) on impulsive buying of lifestyle products among Generation Z in Yogyakarta. A quantitative survey approach was employed, involving 100 respondents selected through purposive sampling. Data were collected usin...
Marketing practitioners have long awakened to the challenges and realities of digital media in market behavior. With these changes a related and equally important issue has emerged --- the learning of web analytics in marketing education. Using web analytics as the primary study setting, we conduct three studies to exp...
Digital transformation in the hospitality industry has significantly reshaped marketing practices; however, many hotels continue to rely heavily on conventional promotional methods. Danau Toba International Hotel Medan, a long-established star-rated hotel that accommodates various meetings and events, recorded a Room O...
Fraculj, Mario · Antolović, Kamilo · Pale, Domagoj
The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has an increasingly powerful influence in brand marketing. So, the questio...
null Winata J. · Ibiwani Alisa Hussain · Noraini Ahmad · Abdullah R.N. · y 1 más
Marketing techniques have shifted significantly from physical to digital, with content marketing emerging as a vital subtype. In Indonesia, the ease of internet access and platform variety has made content marketing highly effective, especially for online marketplaces looking to bridge the gap between buyers and seller...
Despite the exponential rise of digital marketing, traditional marketing strategies continue to hold a significant place in the healthcare industry, particularly within hospital marketing practices. This research investigates the use, effectiveness, and challenges of traditional marketing techniques such as print adver...
Kakhramonov Khurshidjon PhD, Associate professor Tashkent State University of Economics
This article addresses the issues of internet marketing in Uzbekistan and its application in the current context for promoting and selling services in the housing and communal services sector. The study provides a detailed examination of modern internet marketing tools, as well as methods for conducting various types o...
Social media has emerged as a powerful marketing channel for smallholder farmers, reshaping how they engage with consumers through direct online interactions and content sharing, while also facilitating the communication of sustainable agricultural practices. This study investigates social media marketing usage among s...
Relationship marketing is a business imperative of the future based on communication and continuous cooperation. Today’s marketing is in need of digi- tal support in order to satisfy modern market’s desires. Consumer behaviour trends and dynamic market require a specific e-approach to creating and delivering business a...
company differentiationeconomics and businesssocial sciencesbenefit from using a marketing agency service
Digital marketing is becoming a very important part of today's business and, as such, is applicable to all types of profit and non-profit organizations. After defining the marketing itself, special attention in this paper was focused on cultural (non-profit) organizations, more precisely museum activities. The paper in...
muzej AlbertinaDRUŠTVENE ZNANOSTI. Ekonomija. Marketing.neprofitni marketingdigitalni marketing
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